Privacy Policy

Last Updated: June 21, 2026.

Introduction

At Swifty Sports (swiftysports-uk.com), we are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you access or use our services. We operate in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you acknowledge that you have read and understood this policy. If you have any questions regarding your data, please contact our support team at [email protected].

Information We Collect

We collect information to provide you with a tailored betting experience and to ensure compliance with our regulatory obligations in the United Kingdom. This information falls into three categories:

  • Personal Identification Information: Name, date of birth, residential address, and email address.
  • Technical and Usage Data: IP address, browser type, device information, and details of how you interact with our website.
  • Financial and Transactional Data: Details regarding deposits, withdrawals, and the payment methods used, which may include debit cards, bank transfers, or e-wallet transactions common in the UK market.
  • Regulatory and Compliance Data: Documentation required for Know Your Customer (KYC) and Anti-Money Laundering (AML) checks, including proof of identity and proof of address.

How We Use Your Data

We process your personal information only when there is a lawful basis to do so, such as:

  • Contractual Necessity: To manage your account, process bets, and facilitate withdrawals.
  • Legal Obligations: To satisfy our licensing requirements under the Gambling Commission of Great Britain (UKGC) and financial regulations.
  • Legitimate Interests: To improve our platform, prevent fraud, and ensure the security of our services.
  • Consent: Where you have explicitly opted into marketing communications or other optional services.

Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information with trusted third parties under strict confidentiality agreements for the following purposes:

  • Payment Processors: To facilitate secure deposits and withdrawals.
  • Identity Verification Providers: To comply with our legal duty to verify age and identity.
  • Regulatory Authorities: We may disclose information if required by the UK Gambling Commission or other law enforcement agencies.
  • Software and Security Providers: To maintain the functionality and integrity of our website.

Security of Your Information

We implement industry-standard security measures to prevent unauthorized access, alteration, or disclosure of your data. This includes the use of encrypted connections (SSL) and secure server environments. While no method of transmission over the internet is entirely secure, we take all reasonable steps to safeguard your personal information.

Your Rights Under UK GDPR

Under the UK GDPR, you have several rights regarding your personal data:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Rectification: You may request that we correct inaccurate or incomplete data.
  • Right to Erasure: In certain circumstances, you may request that we delete your data (the "right to be forgotten").
  • Right to Restrict Processing: You may request that we limit the way we use your data.
  • Right to Data Portability: You may request the transfer of your data to another service provider.
  • Right to Object: You may object to the processing of your data for direct marketing purposes.

To exercise any of these rights, please contact [email protected].

Responsible Gambling and Player Protection

As part of our commitment to responsible gambling in the United Kingdom, we collect data regarding your playing habits to identify potential signs of problem gambling. If we identify high-risk activity, we may contact you to provide support or restrict account access.

We encourage users to seek assistance from UK-based support services such as GamCare or GambleAware if they feel their gambling is becoming a concern. You can also utilize self-exclusion tools provided within your account settings, and we maintain an audit trail of these requests in compliance with UKGC regulations.

Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Generally, we retain account information for the duration of your account activity and for a period of up to seven years thereafter to meet AML and tax reporting obligations in the United Kingdom.

Use of Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences, optimize site performance, and analyze traffic patterns. You can manage your cookie preferences through your browser settings; however, disabling certain cookies may affect the functionality of our services.

Third-Party Links

Our website may contain links to external sites. Please note that this Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any website you visit.

Marketing Communications

If you have opted in, we may send you promotional materials, including betting offers and platform updates. You may opt out of these communications at any time by clicking the "unsubscribe" link in our emails or by contacting us at [email protected].

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or our operational practices. Any significant changes will be communicated to you via email or through a notification on our website. We encourage you to review this policy periodically.

Contacting Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact our Data Protection Officer at:

Email: [email protected].

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), which is the UK supervisory authority for data protection issues.